{"id":204,"date":"2026-03-19T14:11:42","date_gmt":"2026-03-19T13:11:42","guid":{"rendered":"https:\/\/www.toutsurmesfinances.com\/actualites\/?p=204"},"modified":"2026-03-19T14:41:13","modified_gmt":"2026-03-19T13:41:13","slug":"boursobank-renforce-son-dispositif-pour-mieux-former-les-francais-a-la-finance","status":"publish","type":"post","link":"https:\/\/www.toutsurmesfinances.com\/actualites\/a\/boursobank-renforce-son-dispositif-pour-mieux-former-les-francais-a-la-finance","title":{"rendered":"BoursoBank renforce son dispositif pour mieux former les Fran\u00e7ais \u00e0 la finance"},"content":{"rendered":"

BoursoBank acc\u00e9l\u00e8re dans sa strat\u00e9gie de d\u00e9mocratisation de la finance. Dans le cadre de la 14\u00e8me<\/sup> \u00e9dition de la Semaine de l\u2019\u00e9ducation financi\u00e8re (du 16 au 20 mars), la banque en ligne a annonc\u00e9, mercredi 18 mars, une s\u00e9rie d\u2019initiatives visant \u00e0 simplifier l\u2019acc\u00e8s \u00e0 l\u2019information \u00e9conomique et \u00e0 aider les particuliers \u00e0 mieux g\u00e9rer leur argent.<\/p>\n

<\/span>Une strat\u00e9gie de formats multiples<\/span><\/h2>\n

Premi\u00e8re \u00e9volution notable : le recours aux cr\u00e9ateurs de contenus sp\u00e9cialis\u00e9s. La banque s\u2019associe \u00e0 plusieurs \u00ab finfluenceurs \u00bb, charg\u00e9s de produire des formats courts et p\u00e9dagogiques sur les r\u00e9seaux sociaux, pour vulgariser des sujets complexes et toucher les jeunes actifs ou les investisseurs d\u00e9butants. Les clients patrimoniaux ne sont pas oubli\u00e9s : l’offre BoursoFirst – l\u2019offre premium de la banque en ligne – s’enrichit d’un podcast mensuel, \u00ab Tout ce qui compte \u00bb, qui aborde la gestion de patrimoine \u00e0 travers des trajectoires de vie concr\u00e8tes (mariage, succession, cr\u00e9ation d’entreprise).<\/p>\n

La filiale de Soci\u00e9t\u00e9 G\u00e9n\u00e9rale acc\u00e9l\u00e8re \u00e9galement sur les formats audio et vid\u00e9o. D\u00e9j\u00e0 pr\u00e9sente sur les plateformes de podcasts, elle lance de nouveaux programmes, dont \u00ab Cash & Curious \u00bb, con\u00e7u pour aborder la finance sans jargon. D\u2019autres contenus, comme \u00ab Cash Confidences \u00bb, visent plus sp\u00e9cifiquement l\u2019autonomie financi\u00e8re des femmes.<\/p>\n

En parall\u00e8le, un partenariat avec le site d\u2019informations en ligne Le HuffPost<\/em> donne naissance \u00e0 des capsules vid\u00e9o p\u00e9dagogiques diffus\u00e9es sur les r\u00e9seaux sociaux. Ces formats courts, adapt\u00e9s aux usages num\u00e9riques, entendent d\u00e9crypter concr\u00e8tement la gestion du budget ou le fonctionnement d\u2019un compte bancaire.<\/p>\n

<\/span>Webinaires gratuits et prime \u00e0 la formation<\/span><\/h2>\n

BoursoBank mise aussi sur l\u2019interaction directe. Une semaine de webinaires gratuits permet d\u2019aborder des th\u00e9matiques vari\u00e9es – \u00e9pargne, immobilier, fraudes ou encore rapport des jeunes \u00e0 l’argent -, avec la possibilit\u00e9 de poser ses questions en direct.<\/p>\n

Enfin, le programme Bourso Campus propose une prime de 40 euros aux clients qui valident le parcours p\u00e9dagogique et ouvrent un plan d’\u00e9pargne en actions (PEA). Une mani\u00e8re d\u2019encourager le passage de la th\u00e9orie \u00e0 la pratique.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l’occasion de la Semaine de l’\u00e9ducation financi\u00e8re, la banque en ligne d\u00e9ploie de nouveaux formats p\u00e9dagogiques et multiplie les partenariats pour rendre les notions financi\u00e8res plus accessibles, notamment aupr\u00e8s des jeunes et des n\u00e9ophytes.<\/p>\n","protected":false},"author":13719,"featured_media":207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une"],"acf":[],"yoast_head":"\nBoursoBank renforce son dispositif pour mieux former les Fran\u00e7ais \u00e0 la finance - Actualit\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.toutsurmesfinances.com\/actualites\/a\/boursobank-renforce-son-dispositif-pour-mieux-former-les-francais-a-la-finance\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BoursoBank renforce son dispositif pour mieux former les Fran\u00e7ais \u00e0 la finance - Actualit\u00e9s\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l'occasion de la Semaine de l'\u00e9ducation financi\u00e8re, la banque en ligne d\u00e9ploie de nouveaux formats p\u00e9dagogiques et multiplie les partenariats pour rendre les notions financi\u00e8res plus accessibles, notamment aupr\u00e8s des jeunes et des n\u00e9ophytes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.toutsurmesfinances.com\/actualites\/a\/boursobank-renforce-son-dispositif-pour-mieux-former-les-francais-a-la-finance\" \/>\n<meta property=\"og:site_name\" content=\"Actualit\u00e9s\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T13:11:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T13:41:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.toutsurmesfinances.com\/actualites\/wp-content\/uploads\/sites\/12\/2026\/03\/budget_telephone-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"823\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Loic Farge\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Loic Farge\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.toutsurmesfinances.com\/actualites\/a\/boursobank-renforce-son-dispositif-pour-mieux-former-les-francais-a-la-finance\",\"url\":\"https:\/\/www.toutsurmesfinances.com\/actualites\/a\/boursobank-renforce-son-dispositif-pour-mieux-former-les-francais-a-la-finance\",\"name\":\"BoursoBank renforce son dispositif pour mieux former les Fran\u00e7ais \u00e0 la finance - 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