{"id":2284,"date":"2026-10-07T11:40:36","date_gmt":"2026-10-07T09:40:36","guid":{"rendered":"https:\/\/www.toutsurmesfinances.com\/actualites\/?p=2284"},"modified":"2026-10-07T11:40:36","modified_gmt":"2026-10-07T09:40:36","slug":"black-friday-2026-les-francais-prevoient-de-depenser-151-euros","status":"publish","type":"post","link":"https:\/\/www.toutsurmesfinances.com\/actualites\/a\/black-friday-2026-les-francais-prevoient-de-depenser-151-euros","title":{"rendered":"Black Friday 2026 : les Fran\u00e7ais pr\u00e9voient de d\u00e9penser 151 euros"},"content":{"rendered":"

La pression \u00e9conomique p\u00e8se, mais\u00a0les intentions d’achat r\u00e9sistent en France. Plus de la moiti\u00e9 (55%) des consommateurs fran\u00e7ais\u00a0interrog\u00e9s pour l’\u00e9tude Holiday Retail 2026 de la plateforme de commerce en ligne Shopify(*)<\/sup><\/em>\u00a0disent avoir subi des effets \u00e9conomiques n\u00e9gatifs au cours de l’ann\u00e9e \u00e9coul\u00e9e. Le budget pr\u00e9vu pour le week-end du Black Friday<\/a>, du 27 au 29 novembre, atteint pourtant 151 euros, contre 143 euros en 2025, selon les r\u00e9sultats publi\u00e9s le mardi 6 octobre. Il s’agit de montants d\u00e9clar\u00e9s en juillet, et non d’achats constat\u00e9s. L’\u00e9tude ne pr\u00e9cise pas la m\u00e9thode retenue pour le chiffre de 2025.<\/p>\n

<\/span>Panier rempli, paiement en attente<\/span><\/h2>\n

Remplir son panier, puis attendre. C’est ce que font 23% des r\u00e9pondants, qui esp\u00e8rent voir le prix baisser avant de passer \u00e0 l’achat. Parmi les d\u00e9clencheurs cit\u00e9s, une baisse du prix ou une mise en promotion arrive en t\u00eate (32%), devant le temps suppl\u00e9mentaire pour r\u00e9fl\u00e9chir (25%) et l’arriv\u00e9e d’un code promo, d’un bon d’achat ou d’une offre sp\u00e9ciale (24%).<\/p>\n

Mais une bonne affaire ne se r\u00e9sume pas au prix. Pour 46% des sond\u00e9s, elle passe par une qualit\u00e9 sup\u00e9rieure \u00e0 leurs attentes. Par ailleurs, 43% citent une dur\u00e9e de vie du produit plus longue que pr\u00e9vu et 28% les points de fid\u00e9lit\u00e9 gagn\u00e9s. Apr\u00e8s s’\u00eatre renseign\u00e9s, 78% d\u00e9clarent se sentir plus ma\u00eetres de leur d\u00e9cision.<\/p>\n

<\/span>IA : conseill\u00e8re pour 51%, acheteuse pour 31%<\/span><\/h2>\n

L’intelligence artificielle (IA) s’invite aussi dans le parcours d’achat. Pr\u00e8s de deux consommateurs sur trois (63%) se disent susceptibles d’y recourir pour au moins une t\u00e2che. Plus de la moiti\u00e9 (51%) accepteraient qu’elle leur indique le produit adapt\u00e9 \u00e0 leurs besoins.<\/p>\n

Certains sont pr\u00eats \u00e0 aller plus loin. Ils sont 32% \u00e0 laisser l’IA remplir leur panier, \u00e0 condition de valider eux-m\u00eames la commande, et 31% \u00e0 lui confier l’achat. L’usage varie avec l’\u00e2ge : 40% des acheteurs utilisent l’IA au moins occasionnellement, contre 62% des 25-34 ans. La proportion atteint 60% chez les acheteurs \u00e0 hauts revenus, sans que l’\u00e9tude pr\u00e9cise le seuil correspondant \u00e0 cette cat\u00e9gorie.<\/p>\n

Shopify estime que les enseignes capables de mettre en avant \u00ab la profondeur de leur marque et de leurs produits, pas seulement les remises les plus fortes \u00bb se distingueront cette saison.<\/p>\n

(*) <\/sup><\/em>M\u00e9thodologie\u00a0:<\/em> enqu\u00eate men\u00e9e en ligne par Sapio Research en juillet 2026, sur invitation par e-mail, aupr\u00e8s de 2 000 consommateurs \u00e2g\u00e9s de 18 ans et plus en France, pour l’\u00e9tude Holiday Retail 2026 de Shopify.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Selon une \u00e9tude Shopify, les consommateurs interrog\u00e9s en France comptent consacrer 151 euros au week-end du Black Friday, fin novembre, contre 143 euros lors de l’\u00e9dition 2025. Pr\u00e8s d’un sur quatre remplit son panier et attend une baisse de prix.<\/p>\n","protected":false},"author":13719,"featured_media":2286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une"],"acf":[],"yoast_head":"\nBlack Friday 2026 : les Fran\u00e7ais pr\u00e9voient de d\u00e9penser 151 euros<\/title>\n<meta name=\"description\" content=\"Black Friday 2026 : 151 euros de budget pr\u00e9vu pour le week-end, contre 143 en 2025. 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