{"id":2337,"date":"2026-10-09T11:17:24","date_gmt":"2026-10-09T09:17:24","guid":{"rendered":"https:\/\/www.toutsurmesfinances.com\/actualites\/?p=2337"},"modified":"2026-10-09T11:17:24","modified_gmt":"2026-10-09T09:17:24","slug":"pouvoir-d-achat-89-des-francais-pessimistes-les-achats-plaisir-sacrifies","status":"publish","type":"post","link":"https:\/\/www.toutsurmesfinances.com\/actualites\/a\/pouvoir-d-achat-89-des-francais-pessimistes-les-achats-plaisir-sacrifies","title":{"rendered":"Pouvoir d&rsquo;achat : 89% des Fran\u00e7ais pessimistes, les achats plaisir sacrifi\u00e9s"},"content":{"rendered":"<p>Un pessimisme record depuis 2022.\u00a0 D&rsquo;apr\u00e8s la 15<sup>\u00e8me<\/sup> vague du barom\u00e8tre \u00ab Du pouvoir d&rsquo;achat au vouloir d&rsquo;achat \u00bb, r\u00e9alis\u00e9e en septembre 2026 par OpinionWay pour Bonial, une plateforme m\u00e9dia consacr\u00e9e aux offres commerciales des magasins, pr\u00e8s de neuf Fran\u00e7ais sur dix (89%) expriment au moins un sentiment n\u00e9gatif concernant leur pouvoir d&rsquo;achat, soit trois points de pourcentage de plus qu&rsquo;en mai (86%).<\/p>\n<p>L&rsquo;inqui\u00e9tude domine (53%), devant le m\u00e9contentement (39%) et l&rsquo;impuissance (32%). \u00c0 l&rsquo;inverse, seules 15% des personnes interrog\u00e9es expriment un sentiment positif, en recul de quatre points.<\/p>\n<p>Les fins de mois virent au casse-t\u00eate. Pr\u00e8s de quatre sond\u00e9s sur dix (39%) affirment ne pas parvenir \u00e0 boucler leur budget mensuel. Plus alarmant : 46% jugent que leurs revenus ne leur permettent pas de vivre d\u00e9cemment, un chiffre en hausse de cinq points depuis mai. Les achats plaisir en font les frais : 54% des Fran\u00e7ais n&rsquo;ont pas les moyens de partir en vacances, et 57% de se faire plaisir.<\/p>\n<p>M\u00eame l&rsquo;\u00e9pargne est mise \u00e0 contribution. En septembre, 42% des r\u00e9pondants d\u00e9clarent avoir \u00e9t\u00e9 conduits \u00e0 y puiser pour absorber les d\u00e9penses du mois, et 76% s&rsquo;estiment incapables d&rsquo;investir.<\/p>\n<p>Quant au sentiment de vie ch\u00e8re, il ne faiblit pas : les trois quarts des Fran\u00e7ais (75%) per\u00e7oivent une hausse des prix alimentaires, et pr\u00e8s de huit sur dix (78%) une flamb\u00e9e des d\u00e9penses contraintes, comme le logement, les charges ou les transports.<\/p>\n<p><em><sup>(*)<\/sup><\/em><em>M\u00e9thodologie : sondage OpinionWay pour Bonial r\u00e9alis\u00e9 en ligne les 9 et 10 septembre 2026 aupr\u00e8s de 1 001 personnes de 18 ans et plus, selon la m\u00e9thode des quotas.<\/em><\/p>\n<p>Lire aussi notre article <a href=\"https:\/\/www.toutsurmesfinances.com\/argent\/a\/inflation-france-2026\">Inflation 2026 en France : o\u00f9 en sont les prix, pourquoi ils rebondissent et ce que cela change pour le budget des m\u00e9nages<\/a><\/p>\n<p>LF\/JPD<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En septembre, le moral des Fran\u00e7ais sur leur pouvoir d&rsquo;achat a atteint un plancher, selon un sondage OpinionWay pour Bonial. Six sond\u00e9s sur dix estiment ne pas pouvoir \u00e9pargner.<\/p>\n","protected":false},"author":13718,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2337","post","type-post","status-publish","format-standard","hentry","category-a-la-une"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pouvoir d&#039;achat : 89% des Fran\u00e7ais pessimistes, les achats plaisir sacrifi\u00e9s<\/title>\n<meta name=\"description\" content=\"Pouvoir d&#039;achat : 89% des Fran\u00e7ais expriment un sentiment n\u00e9gatif, un record depuis 2022. 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